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amika Kure Collection 
amika's Bust Your Brass collection has gone trough a major revamp, to bring you some of the best tonning and strengthening products around.  
 

amika Kure Collection 

The Kure Collection we all love from Amika just had a huge revamp - they've added bond cure technology, plant butters and vegan proteins to the formulas to repair, strengthen and bring dry, damaged hair back from its breaking point! 
 
A little more info about the new ingredients: Bond Cure Technology - an innovative complex that targets the most abundant bonds in hair; Plant Butters - rich in nutrients like omega fatty acids, vitamins and minerals; Vegan Proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source; and Sea Buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil - it's also rich in vitamin C & A and contains antioxidants, making it the ultimate holy grail ingredient for hair and scalp. 

amika  

The Kure Collection we all love from Amika just had a huge revamp - they've added bond cure technology, plant butters and vegan proteins to the formulas to repair, strengthen and bring dry, damaged hair back from its breaking point! 
 
A little more info about the new ingredients: Bond Cure Technology - an innovative complex that targets the most abundant bonds in hair; Plant Butters - rich in nutrients like omega fatty acids, vitamins and minerals; Vegan Proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source; and Sea Buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil - it's also rich in vitamin C & A and contains antioxidants, making it the ultimate holy grail ingredient for hair and scalp. 
Repair Shampoo 
 
a bond repair shampoo that luxuriously lathers and is clinically proven to repair + strengthen damaged strands due to everyday stressors, heat + chemical treatments. 
WHY IT’S SPECIAL 
• build a bond that lasts! this shampoo's luxe lather gently cleanses while working to repair, strengthen + bring dry, damaged hair back from its breaking point. 
• claims - 87% more repair*, 55% less breakage*, 2x stronger* hair after one use. 
• innovative bond cure technology - packed with bond cure technology, this shampoo targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. 
• plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source. 
• * compared to control when used with the kure bond repair conditioner, clinically tested 
WHO IT’S FOR 
made especially for those looking to strengthen hair + reduce breakage due to everyday heat damage, environmental stressors, and chemical treatments. 
Repair Conditioner 
 
a bond repair conditioner that's ultra moisturizing and clinically proven to repair + strengthen damaged strands due to everyday stressors, heat, + chemical treatments. 
WHY IT’S SPECIAL 
• build a bond that lasts! this conditioner intensely hydrates while working to repair, strengthen + bring dry, damaged hair back from its breaking point. 
• claims - 87% more repair*, 55% less breakage*, 2x stronger* hair after one use. 
• innovative bond cure technology - packed with bond cure technology, this conditioner targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. 
• plant butters + vegan proteins - formulated with both plant butters + vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals + can provide keratin-like benefits from a plant source. 
• *compared to control when used with the kure bond repair shampoo, clinically tested 
WHO IT’S FOR 
made especially for those looking to strengthen hair + reduce breakage due to everyday stressors, heat, and chemical treatments. 
Instant Repair Cream 
 
this lightweight 2-in-1 leave-in hair treatment and styling cream instantly seals split ends, smooths hair, and eliminates frizz while repairing damage. 
WHY IT’S SPECIAL 
• make amends with your split ends! this 2-in-1 leave-in hair treatment + styling cream is a fresh trim in a bottle. plus it softens, smooths, and banishes frizz- like you just left the salon! 
• claims - instantly seals* 96% of split ends 
• innovative bond cure technology - packed with bond cure technology, this treatment targets the most abundant bonds in your hair, which break the most frequently during daily wear and tear. 
• *compared to control after three uses, clinically tested 
• clinically tested 
WHO IT’S FOR 
made especially for those looking to close split ends, strengthen hair + reduce breakage due to everyday stressors, heat, and chemical treatments. fun fact: it's also great to use between salon visits to get that freshly-trimmed look! 
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